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As of September 2009 Adam Smith College will be rolling out a new initiative through its business development unit which will use webcasting to deliver face to face learning events to staff in the workplace, facilitating in house action learning in local business. In partnership with Business Gateway, an entity of Scottish Enterprise (Scotland’s main economic development agency) Adam Smith College are offering practical help, advice and support for new and growing businesses in Fife, Scotland.

The new initiative will commence at the beginning of the next academic year and will be targeted in the first instance at mangers and directors of small and medium enterprises in the Fife area. The webcast sessions will deliver skills and techniques in relation to traditional and new media marketing. Participants will be grouped into classes of 8 – 10 and lessons will be delivered to the full class through webcasts from the lecturer, while the webcasting platform will also be made available for seminars and networking between the businesses.

There will also be face to face networking sessions for the groups to encourage collaboration and build stronger relationships between the college and the businesses.

This pilot will also be used to run Adam Smith College’s first trials of the webcasting manual being developed by the How to Webcast research group and will feed back its initial findings as to the success of the methodology developed.